Questions we are often asked.

A digital key that your audience receives through a link or a code to scan, keeps in their collection, and that opens content, access or a privilege for them. You can enrich it over time: new content, an invitation, an extra benefit.

An audience you can find, understand and reach again over time, without depending on a media platform. Everyone stays in control of the personal data they choose to share with your brand. It gains value with every campaign, because each Keyzz delivered enriches the relationship instead of starting from scratch.

By first offering something worth identifying for, then letting everyone choose what they share. The relationship then lives in keyzz.app, without depending on a social network or its rules.

It depends on your plan and your volume. For example, with the simulator’s starting settings, 2,000 participants per activation, 6 activations a year, a ticketed audience and realistic scan assumptions, the Silver plan at €6,900 excl. VAT per year yields 3,010 reachable holders, or €2.29 per holder. The simulator calculates yours from your audience and your calendar.

A holder has received a Keyzz: you can reach them again in keyzz.app without knowing who they are. An identified holder has made themselves known to RECALLby, not necessarily to your brand. A shared contact has expressly authorised their data to be shared with you: this is the data your dashboard exports. Plan quotas count reachable holders.

No. A link or a code to scan, an email address, and that’s it. The whole journey runs in the phone’s browser.

No. They see an email login, and a card payment if the Keyzz is paid. The registry that guarantees each copy is unique only works in the background and never exposes personal data.

No. It is an access and privilege pass, with no financial or property rights and no resale market. Its value is what it opens.

The Keyzz stays in the holder’s collection. You can add content, open access or offer a privilege, before as well as after the initial moment, and every follow up is measured in your dashboard.

Fashion and design, culture and live, retail, retail media, destinations and cultural institutions, and the agencies that design these activations for their clients. Four activations had been delivered as of 1 October 2026: Pressiat, Festival Mouvement Féminin, Dove-i and Shiva Shakti Festival.

A loyalty programme rewards purchases. A Keyzz recognises a lived moment, whether or not there was a purchase, and can complement your existing programme rather than replace it.

CRM: knows the contacts you have already acquired.
Ticketing: mainly knows the buyers.
Social networks: an audience you can reach as long as the platform allows it.
RECALLby: creates a relationship you can reach again from a moment of engagement, even before any identity needs to be shared.

The relationship can live in keyzz.app without the holder’s email being passed to you. The data is kept by RECALLby. Your dashboard lets you export the data that holders have expressly authorised to be shared with your brand.

RECALLby can extend your existing programme or help you build one. You define the privileges and the criteria for your tiers based on engagement. Information exported to your tools always remains subject to the holder’s express consent.

48 h, and less than two hours for someone who knows the tool. No development on your side.

For the audience, a code to scan is enough, there is nothing to install. For your teams, the access control tool works offline and syncs as soon as the network is back.

The value is not limited to sales: you have opened a direct channel in keyzz.app and can enrich the relationship with new privileges. Its continuity depends on your offer and on each holder’s choices.

The platform is designed to be used independently. If you would rather we build the activation with you, that’s what the Launch Pack is for.

An activation corresponds to one Keyzz. A single Keyzz can bring together several pieces of content, free or paid, and open them according to your conditions. Each new Keyzz created uses one activation from your plan.

Not necessarily through direct sales alone. The return also depends on the number of reachable holders created, the data actually shared and how it is activated over time. The simulator lets you test these economics with your own assumptions.

Beyond the quota, billing switches to pay as you go at your plan’s rate. As soon as the overage makes the higher plan financially more advantageous for you, our team proactively contacts you to move to the higher subscription, with no punitive retroactive effect.

You don’t have to sell a technical platform. The starting point is the client’s need: knowing an audience better, extending an experience, creating a direct channel, measuring engagement. We provide the materials to build that recommendation.

No. Each client has its own environment and its own rights. The cross portfolio view is reserved for authorised agency users and involves no data sharing between your clients.

No. You keep the commercial relationship and the lead. We step in at the level agreed together: technology, advice, deployment or support.

Both set ups exist. You can resell the activation as part of your recommendation, or remain the referrer and let your client contract directly. The partner programme covers both cases.