Your events
deserve more
than a ticket.
RECALLby turns these moments of attention into direct, measurable relationships you can reach again, through Keyzz.
Give your audience a reason to continue the relationship, online, on site or both. You can reach them again without holding their identity; they then choose what they share with your brand.
Are you an agency? Discover the partner programme.
A Keyzz is a digital key that your audience keeps and that you can enrich over time with content, access and privileges.
You want to know your audiences better.
But what’s in it for them?
An email in exchange for a white paper? A phone number for a 5% promo code? Audiences are increasingly selective about what they agree to share. As consent, data control and restrictions on third party tracking reshape the landscape, a relationship can no longer start with a constraint. It has to start with clear value.
We flip the model.
Participants don’t hand over their data to access the event; they share it willingly to extend the experience and unlock exclusive privileges.
Content, access or a privilege, delivered as a Keyzz at the moment attention is high.
They keep their Keyzz in keyzz.app and decide, at their own pace, what they share with the advertiser.
You can measure their response and reach them again, even without knowing who they are.
Between advertisers and their audience, RECALLby acts as a trusted third party: the relationship exists and can be measured before any identity is revealed. Each side then decides what it shares and collects.
Source: Bond, The Loyalty Report 2025 · US survey · 1. Page 8 · 2. Page 13.
It’s not approval that’s missing.
It’s something in return.
From fleeting to lasting
A Keyzz builds value for you.
With a Keyzz, you give first and only ask later. And the more your audience engages, the more they receive in return. They become a VIP, recognised for what they actually do.
- 1Activation At the announcement
- 2Activation On site
- 3Reactivation Content unlocked
- 4Reactivation Invitation
- 5Reactivation Privilege
Notifications in keyzz.app let you communicate with your Keyzz holders, without collecting their email or knowing who they are.
With each new privilege, holders choose the information they want to share. You get to know your audience better, at the pace of their choices.
Paid Keyzz, presales, limited editions or exclusive access…
Your dashboard lets you follow your audience’s journey, from scan to conversion, so you can identify your most engaged audience.
A Keyzz, in practice.
What it contains, what it opens up for your audience, what it creates for you. Everything is set up from your account in a few clicks, with no technical knowledge required.
What it contains
Everything that makes people want to come back. Content to watch or listen to. A benefit to use on site or online. An invitation reserved for your holders. Then everything you add later, at the pace you choose.
What it opens
Free or paid, a Keyzz opens access to your privileges. You give value first; holders then decide what information they want to share to go further.
What it creates for your brand
Privileged access to the heart of your community. Those who take part, come back, interact and engage the most gradually become identifiable and reachable. The relationship is built over time, through trust, experience and the value exchanged.
Three steps. No technical skills needed.
Upload your visual, choose the print run and the privileges. The preview is instant; there is nothing to develop.
A QR code or a link can be shared in advance, on site, in a shop, a venue or an event, or after the interaction on your digital channels. Each opening can deliver a unique key.
Unlock new content over time, open access, relaunch a segment or offer a new privilege. You track responses, conversions and revenue from your dashboard.
Observe, segment and reach your audience again, from one place.
The RECALLby back office goes beyond reporting. It brings together engagement data, holders and segments, lets you prepare targeted campaigns and tracks their performance.
Read the real journey
Scans, opens, Keyzz delivered, opt-ins, conversions and activation: follow how the relationship progresses without confusing holding, reactivation and identification.
Organise your audiences
Group holders by behaviour, interests or the statuses you define in your relationship programme.
Create targeted campaigns
Prepare tailored activations, send content, access or a privilege to a segment and track responses from the same place.
Compare what works
Analyse performance by activation, Keyzz, segment or channel to decide what to extend, enrich or reactivate.
Partial view of the RECALLby back office. Figures are deliberately masked; the interface shown comes from the product mockup.
Event, concert, exhibition, purchase, visit…: one key per moment lived.
What matters is not your sector. It’s whether there is a moment of attention when someone receives something worth keeping. The relationship can then continue beyond that moment.
Fashion and design
The runway show, the launch, the pop up store.
Culture and live
The concert, the festival, the tour.
Retail
The shop, the product launch, the enriched loyalty card.
Retail media
The shopping centre, the phygital space, the in store activation.
Destinations and cultural institutions
The season passes, the place remains. So does your audience.
Communication agencies
Your client’s activation, the proof for you.
Keyzz adapts to any business, as long as you share a moment with your audience. Let’s talk
A first benefit.
Reasons to come back.
Your audience discovers your world, keeps their Keyzz and finds your content and privileges again over time.
I discover
A QR code on site or a link online opens up your world. I discover what the Keyzz has in store for me.
I receive my Keyzz
Free or paid, my Keyzz joins my collection. I find it in my account.
I enjoy
I watch exclusive content, access an experience or use a privilege. Each Keyzz has its own benefits.
I share
I share my interests, habits and budget. The more my profile grows, the more exclusive my privileges become.
I come back
My Keyzz stays in my collection. New content, an invitation or an extra privilege gives me a reason to come back to the brand.
A price that follows your level of activation.
Plans are sized by the number of activations you run in the year, not by the number of people reached.
Starter
Pay as you goTo test with smaller audiences.
Silver
For a season, a tour, a recurring calendar.
Gold
For several brands, large volumes and multiple teams.
Enterprise
Tailor madeFor a group, several brands and a negotiated contractual commitment.
12 month commitment. All prices exclude VAT. Paying annually in advance means paying for ten months out of twelve.
* Commission applies only to sales of content, private presales, limited editions or exclusive access set up and collected within the keyzz.app application. It never applies to your overall external ticketing, your usual payment providers, or your physical retail or standard e-commerce sales.
Launch Pack, turnkey
One activation, 1,000 copies, 1,000 reachable holders, one storefront. Above all, our support: we frame the activation with you, from mechanics to sequencing, and we measure the results together.
25% commission* on sales to the public. Reaching your base again is reserved for subscription plans. Back office limited to campaign creation and standard statistics.Already know what you want to do? The platform is set up in 48 h. Want us to build the activation with you? That’s what the Launch Pack is for.
See Keyzz in action
on your next activation.
30 minutes with our team. We start from your context, show you the mechanism on a case close to yours and estimate the activation using your own assumptions.